National Destiny
Created to spark interest in US Elite Team Adidas.
Selected Work / US Elite Baseball
US Elite Baseball:
Make a Statement.
Brand development, digital presence, and creative production supporting a growing baseball organization.
The challenge
US Elite needed a digital presence that reflected its program. An outdated website with unfinished pages, an inactive Instagram presence, and inconsistent social graphics created an opportunity for a more cohesive direction.
The organization also needed branding, marketing, and launch support for US Elite South.
Website transformation
A presence with
something to say.
The creative
direction
“Make a Statement.” became the central campaign idea.
Bold typography and a distinctive red period reinforced the US Elite standard. The visual direction was designed to communicate an organized, experienced, confident program—carried consistently across the website, recruitment graphics, photography, and video.
Creative production
One program.
Many ways to tell its story.
These portfolio films have playback controls. Verified captions and an audio-description review are pending. Accessibility details and assistance.
November Promo
A look at what US Elite players have been up to.
Rob’s role: storyline, content acquisition, video production, editing, post-production, and social content management.
Photography / Team culture
The people.
The preparation. The game.
Campaign / Recruitment design
A consistent
visual voice.
The work
Beginning in June 2026, Rob Coates contributed across strategy, creative production, and program development:
- Developed the website concept and website.
- Developed branding, marketing, and campaign materials.
- Helped lead the US Elite South launch.
- Established and managed the US Elite National Instagram channel.
- Produced video content from storyline and content acquisition through editing and post-production.
- Designed social and recruitment graphics.
- Created original baseball photography.
- Assisted in developing the US Elite Team Adidas 18U team.
An ongoing
partnership
The work has progressed through a rolling process, with creative assets and digital improvements introduced over time.
During the partnership, Rob has observed increased inquiries from players, parents, and coaches, alongside broader organizational growth. His work supports that momentum through a more consistent presence and ongoing communication of the program’s identity and opportunities.
Explore more work
NOAP
What would you like to change?
Let’s find your
next step.
Tell me where you are and where you want to go.
We’ll start with what matters most.